Digital Marketing

Climbing a mountain takes months or years of hard work from training to actually hiking the mountain. If you want to build a website for your business, it’s no different. Most of the articles that I write on my blogs are catered towards intermediate to experienced...

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A decade ago, clouds were white puffy things we pointed at in the sky.  Today, I suppose that’s still true. But “the cloud” means something...

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A decade ago, clouds were white puffy things we pointed at in the sky.  Today, I suppose that’s still true. But “the cloud” means something...

In 2019, ecommerce sales were $3.53 trillion worldwide.  According to Statista, that number is projected to grow to $6.54 trillion by 2023. Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone.  Are you...

Warren Buffet once said, “Price is what you pay. Value is what you get.” Having a solid value proposition is one way your company can illustrate and introduce its value upfront. In just a few sentences, your company’s value proposition should describe your main selling point...

In 2019, ecommerce sales were $3.53 trillion worldwide.  According to Statista, that number is projected to grow to $6.54 trillion by 2023. Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone.  Are you...

In one 36-hour period, Amazon sold 100 million products. Chances are, Amazon ads spurred some of those sales. Amazon ads allow companies to pop to the top of search results. You reap a return on your investment in the form of enhanced sales and potential customer loyalty....

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress is the world’s most popular CMS platform. According to a 2020 study, 455 million sites worldwide are powered by WordPress.  It’s what I...

Do you need a creative agency or a marketing agency? Look at the most successful companies today, and you’ll see the magic of both agency types at play.  Take Apple for example.  Apple’s marketing believes that “design and utility are just two of the reasons behind...

If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy.  But should you build your own in-house marketing team or hire an agency partner?  There are compelling reasons for both, and it mostly...