Content Marketing Unlocked: Your Content Marketing Training Course

Blogging is so effective that there are over a billion blogs on the web.

Just think about that… that’s roughly 1 blog for every 7 people.

Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels.

And best of all, unlike social sites, the moment you create a blog that has an audience, you can continually reach them without having to worry about algorithm changes.

So, to help you with your content marketing efforts, I’ve created a free 4-week training course called Content Marketing Unlocked.

Introducing Content Marketing Unlocked

As I mentioned, over the next 4 weeks I am going to teach you all about content marketing.

Everything from the basics of content marketing and how it works to the advanced parts such as generating traffic and sales from blogging.

To get you started, make sure you watch the welcome video:

The welcome video breaks down what you’ll learn over the next 4 weeks and, under the video, you’ll find a goal worksheet and a course outline.

Then you’ll learn about the history of content marketing:

In that lesson, you’ll find 2 worksheets:

Content outline – this will show you how to outline and create content.
Content steps – this breaks down the steps you need to follow in order to write amazing content.

After you get the hang of writing content, you’ll want to learn how to rank your older (existing) content on your site.

And in that lesson, you’ll also get a list of tools that you should use and a master resource guide that’ll help speed up the process.

From there I teach you about the different types of content you can leverage to get more traffic. Believe it or not, there are actually 18 types you should be using.

Over time I will continue to add more lessons, but I don’t want to drown you in information by embedding all the lessons in this post.

So, what else will you learn?

The four lessons above are a great start, but there is much more to the content marketing course. This is what you can expect from Content Marketing Unlocked:

Week #1

Lesson #1: Getting Started

Course Introduction
Strategies You’re Going to Learn
What Google Wants
Content Production Strategy Overview
Understanding the Algorithm & Updates
The Right Mindset

Lesson #2: History of Content Marketing

History of Content Marketing
Fact & Fiction About Content Marketing
Understanding Your Target Audience
How to Find Keywords That Will Make You Money
Refining Your Keyword Lists
Content Examples

Lesson #3: Optimizing Your Existing Content

How to Audit Your Existing Content
How to Optimize Your Content the Right Way
How to Re-Write Your Content So It Gets You Traffic
Step-by-Step On-Page Optimization Tactics
Content Templates to Rewrite Your Content

Week #2

Lesson #1: Major Content Types

Credibility & Trust Through Content
Types of Content
Blogs
Articles
Infographics
Videos / Visual Content
Podcasts / Radio Shows
Facebook Posts / Pages
Courses / Digital Classes / eBooks / Checklists
How-to Guides
SlideShare / PowerPoint / Webinars
Photographs / Graphics / Art
Instructional Guides
Magazines (Digital & Print)
Streaming Media (Periscope, Facebook Live, Snapchat)
Forums / Wikis / Groups / Resource Centers
Whitepapers / Case Studies
Memes (Twitter/Facebook)
Testimonials / Reviews
Content Templates for Different Content Types

Lesson #2: Pilar & Cluster Pages

Turn Your Keywords Into An Outline
How to Write Content That Gets You Traffic
Topical Clusters
Pillar Pages
Cluster Pages
Pillar & Cluster Templates

Lesson #3: Alternative Content Strategies

Building Authority Through Guest Posting
Content Production Tools
Plugins to Use
FAQ Schema
Live Case Studies, Market Data & Field Reports
Share Worthy Content
Content Outline Templates

Week #3

Lesson #1: Marketing Your Content

Site Structure
Theme & Topic
How to Rank Your Content Faster
Promote Your Content on a $0 Budget
Content Marketing Strategy
Content Promotion Workflow

Lesson #2: Link Building Tactics

What is Link Building?
External Link Building
Internal links
Your Link Profile
Advanced Linking and Off-Page Optimization Strategies
How to Build Links from Authority Sites
How to Launch Link Campaigns

Lesson #3: Tracking & Analytics

Setting Up Google Analytics / Google Tag Manager
Setting Up Google Search Console
Must Have Content Marketing Tools
Live Ranking Case Studies, Market Data & Field Reports
Determining KPI’s
Budget Planning

Week #4

Lesson #1: Ranking 1 Long Term

You’ve Got Content & Links, What’s Next?
Content Marketing in a Competitive Space
How to Get Started if You Are New & Have Little to No Budget
How to Scale if You Do Have a Budget
Build a Brand Long-Term

Lesson #2: Media Outlets

Getting on Huge Media Websites (Forbes, HuffPost, NYTimes, etc)
Guest Blogging
Podcasts
Social Media
Connecting with Influencers

Lesson #3: Omni-Channel Strategies

Going Omni-Channel
Back Office Infrastructure
Analyzing and Measuring Results
More Content Marketing Case Studies
Become A Great Content Marketer
Summary – How to Get the Most Out of This Course

How can I follow along?

You can go to the training section of this site as I keep all my courses there.

Every Monday, Thursday and Saturday I will be adding new lessons and content.

Each lesson is roughly 10 minutes in length and contains worksheets, templates, cheat sheets, checklists, spreadsheets, and more that will make your life easier.

In general, if you take the time to follow along each week and complete your homework assignments, it shouldn’t take you more than two to three hours each week.

Some weeks will be less work, but because this course involves writing and promoting content, you will have to put in a little bit more effort than some of my other courses.

As a heads up, I won’t be blogging about each lesson, so the easiest way to keep up is to subscribe to my YouTube channel.

Once you click the link above, you’ll see a subscription box popup on YouTube. All you have to do is click the “SUBSCRIBE” button.